Why Choose True + Pure Texture?

Authentic Representation

As a Black-woman-stylist-owned business, we bring real-life “salon felt” experience to every brand touchpoint. Our team's deep understanding of the textured hair journey ensures an experience that genuinely centers you within the movement.

Expert-Led Vision

Founded by Pekela Riley, an award-winning textured hair educator and stylist, True + Pure Texture infuses passion and deep industry knowledge that captures the intersection of culture, commercial, salon and retail excellence within beauty. 

Self-Love Liberation

We forever champion self-love empowerment + a soft life glow for curlfriends worldwide. Our extensions are pathways to inner-beauty self-expression, inspiring confidence + breakthrough liberation from restrictive beauty standards.

Celebrating + elevating textured hair…

True to You ➰🖤➰.